Demographic table
Demographic information - Hard data - age, gender, income, location - unquestionable information
Psychographic information - Opinion based information - What music genre do you like? What bands or artists do you like? How much do you spend on music concerts per year? What's your favourite brand? How do you consume music? How many hours per week do you listen to music? What devices do you use?
A reader profile is what companies use to identify their general audience and readers. This is done by finding out a readers average age, gender, race, social class, weekly income and other specific information about their readers.
I will use a reader profile to find out who my audience are and what they want from my magazine. It will show me what my audiences age range is, what their interests are and what makes them want to buy my magazine. Furthermore, my reader profile will help me connect with my audience as I will be able to include in my magazine what they want.
No comments:
Post a Comment