My reader profile

Demographic

From my questionnaire I can see that the majority of my audience are teenagers (77%) and 2/3 of my audience are males. Due to the young audience, the average weekly income of my readers is between £0 and £15 (50%).

Psychographic

From my questionnaire I can see that the most popular rap artist of my audience is Eminem which is shown by 77%  of my readers saying that Eminem is their favourite rap artist. My readers don't really attend music events much as shown by 70% of my readers attend 0-2 music events each year. The most common way of my readers listening to music is by downloading music from places such as iTunes and Google Play Store with 55% of my readers saying that. The majority of my readers listen to over 5 hours of music a day (35%) and the most common device used to listen to music is their phones (66%). Gifts wise, the most wanted one would be vouchers such as iTunes vouchers and they would be willing to play in between £2 and £2.99.

After doing my questionnaire and researching my reader profile I know what I can add to my music magazine. For example, the most wanted gift that people wanted was vouchers so I will make that a competition that potential readers could win inside my magazine. Furthermore, this may attract people that aren't so interested in the magazine but will buy it because they have a chance of winning something. Another example would be that most common voted price that people would be willing to pay was between £2 and £2.99. Because of this, I'll make the price of my magazine £2.99 as people have said they will be willing to pay this much for the magazine.