Image Analysis

Image Analysis

Where is the camera

The camera has taken the picture from the side of the scene. The photographer will have used this position so that the reader will feel as if they are stood next to the unicorn. Due to the point of view not being level with the unicorns gaze, this makes the unicorn seem large in size compared to where the reader would be stood if they where in this scene. The focal point of the camera is the unicorns muzzle which instantly draws attention to the mint that is being fed to it. This will make the reader feel obliged to buy Trebor mints as unicorns are seen as the most elite of horses so they are trying to make the reader think that they are buying an elite mint. Furthermore, this effect relates to the word "discerning" from the slogan which means the reading has made a good choice in buying the mints.

What choices has the photographer made

The photographer has chosen to use a white background. The photographer will have chosen to use this because white emphasizes the theme of purity and adds an element of fantasy to the advertisement. Additionally, the colour white is also associated with items. This links with the woman's arm that has a black velvet glove on and has a white bracelet and a white ring as these items of clothing and accessories are associated with wealth and elegance which can make the reader think that they are buying an elegant and rich packet of mints, even though they retail for around 60p. Furthermore, the framing of the image means that you are unable to see who the arm belongs to and where the horse is coming from. This is so that the attention is not taken away from the mint by a women and a unicorn.

What objects have been captured in the image

The use of black velvet gloves and jewelry are used to emphasize the quality of the mint. The scene is the complete opposite of what you would expect in real life as the woman feeding the horse would be surrounded by things such as fields, hay and manure and would be wearing practical clothing, not expensive accessories.The advertisers want the reader to think these mints are high quality. The jewelry can be considered to represent wealth and success which links with the slogan "SWEET SUCCESS" which shows the quality of the mint. An image of what the packet of mints actually look like is placed at the bottom centre of the advert and attracts the reader as it has a different colour scheme to the rest of the advert.