Evaluation

2nd Version

What have you learnt from completing this task?

How have you used technology?

What have you used and why?

What would you change id you were to do this task again?

Contents Page

1st Version

Digital Draft

Types of Shot

Feature Story Ideas

• How to manage Sport and College Work EASILY
• What trips are happening
• Sportswear - Where to get them
• Derby Match Tickets - 10% off
• Football Coach interview
• New Facilities
• Lunch Vouchers Inside
• COMPETITION - Signed Rugby Shirt

Colour Scheme

These are some colour scheme ideas I have come up with. I chose 3 primary colours to start with and then did black and white. I chose these colours because these are commonly used colours in magazines and they will stand out.

The first colour I picked was red. I picked red because it is a bold colour and will easily stand out against other magazines on a shelf. To go with this red, I may go with a white background. I may do this because white is a bright colour whereas red is a much darker colour so these colours will contrast well together. To go with this red and white colour scheme I could go with a blue. I would pick blue because the red, white and blue colour is regularly used together as it is the colours of the Union Jack and the colour of the American flag. This shows that this colour scheme is recognized by a lot of people.

Magazine Name

Magazine Name Ideas

SCORE
S@C (Sport at College)
College Magazine

Mood Board

Analysis of College Magazine Front Cover

Image Analysis

Image Analysis

Where is the camera

The camera has taken the picture from the side of the scene. The photographer will have used this position so that the reader will feel as if they are stood next to the unicorn. Due to the point of view not being level with the unicorns gaze, this makes the unicorn seem large in size compared to where the reader would be stood if they where in this scene. The focal point of the camera is the unicorns muzzle which instantly draws attention to the mint that is being fed to it. This will make the reader feel obliged to buy Trebor mints as unicorns are seen as the most elite of horses so they are trying to make the reader think that they are buying an elite mint. Furthermore, this effect relates to the word "discerning" from the slogan which means the reading has made a good choice in buying the mints.

What choices has the photographer made

The photographer has chosen to use a white background. The photographer will have chosen to use this because white emphasizes the theme of purity and adds an element of fantasy to the advertisement. Additionally, the colour white is also associated with items. This links with the woman's arm that has a black velvet glove on and has a white bracelet and a white ring as these items of clothing and accessories are associated with wealth and elegance which can make the reader think that they are buying an elegant and rich packet of mints, even though they retail for around 60p. Furthermore, the framing of the image means that you are unable to see who the arm belongs to and where the horse is coming from. This is so that the attention is not taken away from the mint by a women and a unicorn.

What objects have been captured in the image

The use of black velvet gloves and jewelry are used to emphasize the quality of the mint. The scene is the complete opposite of what you would expect in real life as the woman feeding the horse would be surrounded by things such as fields, hay and manure and would be wearing practical clothing, not expensive accessories.The advertisers want the reader to think these mints are high quality. The jewelry can be considered to represent wealth and success which links with the slogan "SWEET SUCCESS" which shows the quality of the mint. An image of what the packet of mints actually look like is placed at the bottom centre of the advert and attracts the reader as it has a different colour scheme to the rest of the advert.

LIIAR Analysis

LIIAR Analysis

Language - The language is what sort of language is used in media and what terminology is used.


Institution - The institution is what company controls the production process and how this affects the final product.

Ideology - The ideology is what values are explicit and what values are implicit.

Audience - The audience is who the media is being targeted towards, what people do with it and whose needs it fulfills.

Representation - The representation is what individuals, groups or issues appear in the media and how they are portrayed.

Brief

Brief

I will be designing a front cover and mock up contents page for a College magazine. All pictures I use must be original and taken by me.