Thursday, 25 February 2016

What kind of media institution might distribute your media product and why?

One media institution that may distribute my music magazine is Bauer Media Group. These may distribute my music magazine as they lack a music magazine in my genre and this will help them move a new space in the market. Additionally, Bauer distribute their products worldwide which will also help me sell y magazine.

Reasons why this publisher would be the best one to distribute my magazine would be:

  • Bauer distributes over 600 magazine in 17 different countries
  • It has a world wide reputation and they would do a lot to make my magazine successful
  • They lack a rap magazine in their collection of 600+ magazines which would mean my magazine would help them branch out into a new field that they have not yet explored
  • Every magazine they distribute is successful
  • They have over 100 years experience with marketing as they were founded back in 1875

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